BNB Pilot
Software comparison

Lodgify vs Smoobu: which one fits 2025?

Lodgify helps you launch a branded direct-booking website with an integrated channel manager. Smoobu is appreciated for its website generator and classic automations. Compare their approaches to run your short-term rentals.

💶 Pricing: Lodgify — Essential plan ≈€34 excl. VAT/month + 1.9% per direct booking. Smoobu — Plans starting at €19/month. 🧭 Positioning: Lodgify — API channel manager for Airbnb, Booking.com, Vrbo plus iCal fallback. Smoobu — Generated website and automated guest messaging.

Cross-analysis updated October 2025 using public sources and independent host feedback.

Where each solution shines

Lodgify

  • • Website builder with templates, booking engine and integrated payments.
  • • API channel manager for Airbnb, Booking.com, Vrbo plus iCal fallback.
  • • Emphasis on marketing automations; limited native field operations tooling.

Smoobu

  • • Accessible interface and transparent pricing from €19/month.
  • • Generated website and automated guest messaging.
  • • Channel manager to sync major OTAs.

Comparison table: Lodgify vs Smoobu

Criterion Lodgify Smoobu
Public pricing Essential plan ≈€34 excl. VAT/month + 1.9% per direct booking Plans starting at €19/month
Onboarding Website creation, design tweaks and OTA mapping (2–4 hours) Not available
Calendar sync API channel manager (Airbnb, Booking.com, Vrbo) plus iCal fallback Not available
Direct bookings Lodgify website with online payments, coupons and upsells Generated showcase website + Smoobu booking engine (limited customization)
Operations Marketing and email automations, limited native field tools Not available
Support Chat/email support (EN/ES) during business hours Multilingual email/chat support
Data & analytics Website marketing reports, conversion tracking, Google Analytics integrations Standard reports, basic CSV exports
Calendar Not available Classic multi-property view
Team management Not available Email/SMS notifications and basic contractor app

How to choose between Lodgify and Smoobu?

Lodgify focuses on: website builder with templates, booking engine and integrated payments ; API channel manager for Airbnb, Booking.com, Vrbo plus iCal fallback. Smoobu stands out with: accessible interface and transparent pricing from €19/month ; generated website and automated guest messaging. This comparison highlights the key criteria to help you pick the right stack for your portfolio.

Choose Lodgify if…

  • • Website builder with templates, booking engine and integrated payments.
  • • API channel manager for Airbnb, Booking.com, Vrbo plus iCal fallback.
  • • Emphasis on marketing automations; limited native field operations tooling.

Choose Smoobu if…

  • • Accessible interface and transparent pricing from €19/month.
  • • Generated website and automated guest messaging.
  • • Channel manager to sync major OTAs.

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