What nightly rate do you need to hit your revenue goal?
Enter your monthly revenue target, expected occupancy rate and available nights. Get the ideal nightly rate instantly.
Your goal
Average Airbnb occupancy is 60–75% for an active listing. Adjust based on your market.
Recommended rate
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Nightly rate to achieve your monthly revenue target at this occupancy rate.
How the optimal rate is calculated
The formula is straightforward: divide your target revenue by the number of nights you expect to rent (available nights × occupancy rate). The result is the minimum nightly rate to reach your goal. Adjust for seasonality, local events and competition.
Set your revenue target
What monthly amount would cover your costs and generate a profit?
Estimate your occupancy rate
On an active market, 65–75% is typical. For a new listing or a less touristy area, 40–50% is more realistic.
Validate against the market
Check that your calculated rate is in line with similar properties nearby. A rate that's too high will lower your actual occupancy.
Frequently asked questions
How to optimise your pricing strategy
How do I calculate the right Airbnb nightly rate?
Divide your monthly revenue target by the number of nights you plan to rent (available nights × occupancy rate). For example, €2,000/month with 20 nights booked means an ideal rate of €100/night.
What is a good occupancy rate for a short-term rental?
An occupancy rate between 65% and 75% is considered good for an active Airbnb listing. Below 50%, your nightly rate needs to be high to compensate. Above 85%, consider raising your prices.
How can I maximise my Airbnb revenue?
Combine an optimised nightly rate, maximum availability, high-quality photos and fast response times. Use seasonal pricing to automatically adjust your rates based on demand.
Should I lower my price to get more bookings?
Not necessarily. A lower price increases occupancy but can reduce total revenue if the margin is too thin. Use this simulator to find the optimal balance between rate and target occupancy.
BNB Pilot
Manage your rates and revenue from BNB Pilot
BNB Pilot centralises your calendar, direct bookings and revenue — with seasonal pricing tools to apply your optimal rates automatically.